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	Patrick Chong Managing Director, VSAPAC Communications

Professional Experience: Patrick Chong has more than 34 years of professional working experience covering a wide spectrum of managerial roles in various industries such as industrial transportation, material handling equipment, industrial energy systems and medical devices and equipment.

Patrick Chong is currently the MD of VSAPAC Group's communication arm, and is primarily responsible for the branding of various units and product lines across the region.

Part of his strategic role includes also managing the communication lines and relationships with stakeholders from the public and private sectors.

Patrick's unit renders strategic support to the Group and its projects in the areas of writing, editing and coordinating press releases, news articles and educational materials with the primary outcome of the finalisation of branding strategies, generating news pieces and written content for company websites, create PR materials for customers, write features for trade magazines, updating training materials and copy editing.

Prior to heading VSAPAC's communication arm, Patrick held management positions in the region in Sunlight Medical Ltd where he was responsible for sales and marketing in Asia-Pacific.

His relationship skills and management of stakeholders in Sunlight Medical and previous companies such as SAFT, Otis and United States Surgical Corporation had led to the success in establishing distribution channels and substantial sales in the South-Asia, ASEAN and North-Asia.

To this end, he holds the belief that "change is the only constant" towards progress and development for better lives.

Education : Patrick graduated from the University of Tasmania with a Bachelor of Business degree. He also holds Diploma in Marketing from the Chartered Institute of Marketing from the United Kingdom and a Diploma in Electrical Engineering from the Singapore Polytechnic.

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